Retoucher

Apport for Brands is a product that supports you in every part of the photo production process, from the very first planning to final approval of photos. It handles the complexity of photo production at scale by helping everyone involved to collaborate.

As a retoucher you will get a clear view of the photos that are assigned to you and what steps to perform for each photo. Your retouching is made easier with visual instructions, for example from an art director or stylist, directly attached to the photo. The same goes for required references like skin tone and color. It is easy to follow the progress in real-time both for you and other stakeholders. Apport for Brands manages your stream of photos and keeps track of where in the retouch process each file is located. It also reduces the amount of repetitive work, like creating delivery files in different formats, allowing you to focus completely on the actual retouching.

Below you find a summary of how Apport for Brands makes life easier in the different parts of the process.

Sample Management

  • Helps you manage the objects you are to photograph.
  • Connects the items to all your systems using barcodes.
  • Scans barcodes along the process.
  • Keeps track of the items and alerts if something deviates from plan.
  • Connects the items to metadata.
  • Minimizes costly human error.

Matching

  • Helps the stylist to create looks.
  • Delivers assignments to the stylist.
  • Work unconstrained with tailor made iPad App.
  • Adapted to a visual focus.
  • The stylist completes the work in the app.

Planning

  • Structure the production chain and follow it in real time.
  • Assign tasks and deadlines, internally and for suppliers.
  • Get alerts when something deviates from plan.
  • Handle parallel productions and interdependencies.
  • Makes photo production at scale easy.

Preparation

  • Helps organize all preparations.
  • Provides check lists.
  • Clarifies what to prepare and when, for example items to photograph and studio rigging.
  • Saves expensive studio time.

Photo Shoot

  • Makes the photo shoot more efficient.
  • Removes uncertainties.
  • Automated upload of photos.
  • Photos instantly connected to correct metadata, reducing errors and manual work.
  • Everyone can spend their time on what adds value.

Photo Selection

  • Makes selection easier.
  • Supports a drill down process using ratings, groupings and detailed comparisons.
  • Rich metadata allows grouping based on attributes such as model, item, page number etc.
  • Effortless delivery to retouch handled by the system.
  • All photos remain available.

Retouch

  • Makes retouch quicker.
  • Simplifies work allocation and progress tracking.
  • One click access to relevant instructions, references and files.
  • Effective customer communication.
  • Strong support for automation.

Photo Approval

  • Increased first time approval rate.
  • Smooth quality control with brief and references available.
  • Enables fast corrections when needed.
  • Automatic delivery of photos and metadata.

Apport for Brands gives you the photos you want, with the speed and efficiency you need.

Apport for Brands consists of a base product and a number of extensions in order to provide a perfect fit for each customer. It allows you to work with suppliers for all or individual parts of a production, while still retaining control and ownership of assets and data. You can find more information about the extensions here;

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